Funds4Uni - Yvonne Sanusi - 2022

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About Funds4Uni - Yvonne Sanusi - 2022

My research area is in measuring media frequency on infants feeding: a comparative study between NGOs and the formula Manufacturers. When we talk about media frequency, we are talking about the effectiveness of the messages through the media in form of advertisement regarding infant feeding from 0 age to 6 months as recommended by the WORLD HEALTH ORGANIZATION. Frequency here refers to the amount of times the messages are on air for the consumers to be exposed to, specifically during the campaign period and to know if the desire effect was achieved or not.

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