Winning Fundraising Ideas for Sports Clubs & Teams

There are a few vital things you should do to motivate your community to contribute – be that help on the day, or more importantly, donating the funds.

🪙 Explain what the fundraiser is raising funds towards

🪙 What will the benefit be to members / community having the funds raised

🪙 When you need to reach your target by

🪙 Give plenty of notice and occasional reminders

🪙 Say thank you afterwards

Make the ask clear – people are busy, so it needs to be simple – what do they need to do, when is it happening and how much would you like them to give.

Players / committee members, families, in fact the entire club community can collect a free donation for your club when they shop online. You can register your sports club as a cause on easyfundraising, then encourage your community to sign up in support. There is no cost to sign up for either your club or your supporters.

Then each time they shop with any of the 8,000 retailers we partner with, they’ll get a cashback donation courtesy of the retailer, which could be as much as 15% of the total they spend. They just have to visit the retailers website via the easyfundraising app, website or donation reminder and their donation will be raised. Easy, free and something that can run all year round – especially effective during the festive period! From groceries to insurance, fashion to toys, every online buy raises funds.

Almost £8m has been raised for sports clubs through easyfundraising to date.

While supporters are pitch/pool/court side, they are a captive audience for fundraising! Walk around with a collection tin asking for donations or more effective than that, buy a raffle prize such as a bottle of wine or a voucher and sell tickets. Doesn’t matter how entertaining the match is then, you’ll still get some willing contributors! It may not be all that profitable, but every little will help each match week.

Holding events at your clubhouse is a great way to raise – there are a host of resources available to help you hold a successful quiz along with pre-prepared questions. How about a theme night? Talent night – the possibilities are endless! Even if you don’t have a clubhouse, you could always hold a BBQ, bonfire or other outdoor event on site. Be sure to give the community plenty of notice and make sure you do a full health and safety assessment on parking etc. before you commit.

Ask players / committee / members to volunteer to wash cars on site during the odd weekend during the off season, or even on game days. Charge a small amount per car (maybe try and undercut some of the ‘professional’ outfits that are near by) and watch the funds roll in.

If you have some underused facilities and equipment during the off season, perhaps some of your coaches can give up their time to coach some youngsters while they’re on their school holidays? Charge a flat fee or hourly rate and invite youngsters to come along – ask local schools to give handouts to children and encourage them to keep active and learn new skills. All while attracting new members and raising funds.