Smith and Jones Clothing

When our clever designer came up with a new range of men’s clothing in 2000 to reflect the mood of the new millennium, we thought long and hard about a name which would reinforce the brand’s values of contemporary style, new and original touches, quality you can trust and easy to co-ordinate.
In the end, we decided that no name could do the range justice – and the best name to describe ‘No Name’ is to use most famous alias pair of names ever used in British culture – Smith & Jones.